Mobile Apps & Startups Analytics Best Practices

I. Build solid mobile app analytics foundations

  • Define your business OKRs (Objectives & Key Results)
    • Define 3 to 5 objectives
    • Assign 3KRs to each objective
  • C-Level + Analytics Owner to discuss KPIs with Lead Dev. / CTO
  • Write mobile apps analytics tagging plan
  • Quality Assessment of your analytics implementation
  • Report and share KPIs, progress towards growth goal with your team

II. Make sense of your mobile app's collected data

  • Segment your audience (behaviours, interest, demographics, acquisition sources...)
  • Identify Aha! moments
  • Build and optimize you mobile app users' engagement funnel

III. Key Metrics

  • New users
  • Features usage
  • DAUs and MAUs
  • Activation rate
  • Engagement channels CTRs
  • Stickiness
  • Session length, frequency
  • Retention and churn
  • CPI, CPA - Cost per install, cost per action
  • ARPU, ARPPU, LTV - Average Revenue per (Paying) User, Lifetime Value
  • MRR - Monthly Recurring Revenue, Revenues per Cohort